中英国际学院成立15周年LOGO征集

2021年，上海理工大学中英国际学院将迎来建院15周年。15年间，学院立足上海市中心，传递英式教育精髓，力创国际办学典范。

学院现公开征集15周年院庆标识（Logo）设计，邀请大家见证这一里程碑式的时刻，与我们携手步入下一段新征程。

This year, 2021, marks the 15th anniversary of the establishment of the Sino-British College of University of Shanghai for Science and Technology (USST). The College is based in central Shanghai, providing the best of British education and creating a model for excellence in international education. 

You are invited to join our celebration of this milestone witness the beginning of the next stage of our development by designing a logo for the 15th anniversary of the college.

遴选上海理工大学中英国际学院成立15周年Logo设计方案

To choose a winning logo design for the 15th anniversary of the establishment of the Sino-British College of USST.

上海理工大学中英国际学院
（有关SBC更多信息，请参阅学院官网www.sbc.usst.edu.cn）

The Sino-British College, USST
(For more information about SBC, please see www.sbcen.usst.edu.cn)

上海理工大学中英国际学院全体在校师生、海内外校友、以及社会各界人士

This competition is open to everyone. Amateur and professional designers, students, alumni, and staff of the Sino-British College, USST, our partners, and beyond are welcomed to enter.

截止时间：（北京时间）2021年5月16日17:00

The deadline for receipt of entries is the 16th May, 2021 at 17:00 CST. Late entries will not be considered.

• 15周年Logo作品应结合中英国际学院Logo，具有学院品牌识别度；

• 作品应具有历史内涵、时代特征和中英文化象征意义；形象鲜明，富有独特的艺术创意和强烈的艺术感染力；

• 若Logo设计中含有文字内容，请务必使用中英文双语；

• 入围作品需向观众展示学院的教育使命以及学院作为利益共同体与中英之间内在联系。

• 作为主题形象符号，Logo应便于在学院15周年相关宣传及印刷品上使用；

• 稿件形式：学院15周年Logo设计作品需提供A4规格黑白稿、A4规格彩色稿（注明CMYK色值）及电子稿件（AI、EPS等矢量格式；或者TIF、PSD格式分层文件，分辨率600*600dpi以上），并附以设计理念说明或内涵注释（500字以内）。

• Entries are encouraged to have a historical connotation, relevance to characteristics of the times, and British-Chinese cooperation. Artistic creativity and potentially ‘viral’ designs are encouraged.

• Please consider using both Chinese and English text, if text is used in your design.

• The successful entry will inform audiences of our educational mission and our stakeholders in the UK and China of our links with them.

• The 15th anniversary logo should be easily reproduced for and effective in digital, print, and souvenir branding.

• Form Requirements: All submitted entries to the SBC 15th Anniversary logo contest should be submitted as  A4 specifications black and white manuscript, A4 specifications colour manuscript (indicating CMYK colour value) and electronic version (vector format such as AI and EPS etc. or as hierarchical file formats such as TIF, PSD, at a resolution of 600 x 600dpi or more),  with an optional design concept description or notes (250 word limit) submitted via the entry form.

请将设计作品及相关材料打包发送至PR-Mkt@sbc.usst.edu.cn（10M以上附件请使用外部网盘链接发送），邮件主题为“中英国际学院15周年LOGO征集”，邮件另须备注作者姓名、单位、联系方式等准确信息，以便后期联系。如有疑问，请于“上海理工大学中英国际学院”微信公众号后台留言进行咨询。

All participating works and entry forms should be sent as attachments via email to the Public Relations and Marketing Department (PR-Mkt@sbc.usst.edu.cn) . If the file size is greater than 10MB, then you are required to send them using an external link to a shared file. For the e-mail subject, please note “SBC 15th Anniversary Logo Competition”. Please include your name, position and employer (for professionals) and telephone number using the entry form. If you have any questions, please email the same address or by direct message to the official WeChat account of "The Sino-British College of USST" for clarification.

上海理工大学中英国际学院将邀请专家组参与入围与获奖作品的评选。本活动设中标奖（1名）并颁发奖金10000元人民币，对获奖作品进行公示。

The Sino-British College, USST will invite an expert panel to choose finalists and a winning entry. The designer of the winning entry will receive an award of RMB 10,000 and publicity.

• 被征集中标的该院庆标识，在上海理工大学中英国际学院支付对价后，其著作权、使用权等相关的所有的权利归上海理工大学中英国际学院所有，设计作者不再享有与该作品著作权有关的任何权利，学院可根据需要用于15周年活动及其他学院形象宣传，有权根据需要进行修改；

• 所有投稿作品须为原创且未以任何形式发表，不得抄袭或借用他人等侵犯他人著作权，一经发现将取消其参评资格，且由投稿作者承担所有的侵权法律责任，与学院无关； 

• 所有投稿作品请征集者自留底稿；

• 投稿者视为接受并遵守本版权申明。

The copyright of all submissions will belong to the Sino-British College, USST for their exclusive use. All contributions must be original. Entries will be disqualified if found to infringe the copyright of others. SBC cannot be held responsible for infringement disputes arising from this contest. Due to the digital nature of the submissions, entries will not be returned. We request that entrants retain their original versions of the submitted works.